The first pictures of the five-door up!, which offers greater choice to city-car customers looking for a practical small car that fits four people – not forgetting the up!’s class leading 251-litre boot space. The five door models will be available later this year.

Rear passengers in the five-door up! benefit from exactly the same space as those in the three-door model, with 947 mm of headroom (versus 993 mm in the front) and 789 mm of legroom. The rear seat base is set slightly higher than that in the front, at 378 mm (versus 306 mm) giving passengers a clearer view of the road ahead. Click here for more information on the up!. 

The new Volkswagen up! might come with a five-star Euro NCAP test rating and the kind of interior space that would shame many a car in the class above, but when it comes to insurance it’s as small as its 3,540 mm long body, with a class-leading 1E group rating.

It’s not just the entry-level £7,995 1.0-litre 60 PS Take up! that qualifies for the lowest group, either: the £8,970 Move up! and £9,330 Move up! with BlueMotion Technology are also in group 1E.

Even if customers opt for the top-specification £10,390 1.0-litre 70 PS High up! or special edition £11,180 up! White and up! Black models, they will still find that the up! is three groups below the average for the class, with its group 2E insurance helping to keep ongoing motoring costs as low as possible.

While the customer’s costs are kept low, safety is still a high priority. As well as ultra-high and super-high strength steels being used in the vehicle’s construction, all up! models come with ABS with hydraulic brake assist, driver and front passenger airbags, side and thorax/head airbags for front-seat occupants and ISOFIX fittings in the rear. On Move up! models and above, ESP (Electronic Stabilisation Programme) is standard. A first-in-class city emergency braking system is part of an optional driver’s assistance pack that costs from just £225.

To ensure that customers continue to benefit from great value even after they’ve driven their new up! out of the showroom, Volkswagen’s three-year/60,000-mile fixed price servicing plan is available for just £299.

The up! is available to order now, with the first UK customer deliveries due in March 2012.

Introducing the exciting new Volkswagen up!

Retail cash price includes £750 off. Retail sales only for registrations from 1st October until 31st December 2011. *Payable within first payment. **Payable with optional final payment. Indemnities may be required. Subject to status. Available to over 18s in the UK only. Volkswagen Finance, Freepost VWFS. Offer is subject to vehicle availability from participating retailers and may be varied or withdrawn at any time.

A fixed-price service plan is available on all new Volkswagen models from 1st October until 31st December 2011. This affordable solution manages servicing costs for up to three years or 30,000 miles (whichever comes first).

The following is included in the service plan*:

12 months/10,000 miles - Oil change service
24 months/20,000 miles - Interval service (including oil change)
36 months/30,000 miles - Inspection service (including oil change) and brake fluid change

*Based on typical servicing requirements for a vehicle covering 10,000 miles per annum. Vehicles which exceed the 30,000 mileage before 3 years may not benefit from all of the service elements listed.

This affordable solution manages servicing costs for up to three years or 30,000 miles (whichever comes first)

The fixed-price service plan is available on any new Volkswagen model that has been bought and registered between 1st October and 31st December 2011. The service plan must be taken out within 90 days of the vehicle being registered. This offer is open to retail customers from participating Retailers only. Subject to vehicle availability. Offer maybe varied or withdrawn at anytime. Terms and conditions apply. Administered Volkswagen Finance, Freepost VWFS.

Example above includes £1,000 deposit paid by Volkswagen Finance. Retail sales only for registrations from 14th September to 31st December 2011. Only on Match, S and BlueMotion models. *Payable within first payment. **Payable with optional final payment. 5.76p per mile excess mileage charges apply. Further charges may be payable if vehicle is returned. Indemnities may be required. Subject to status. Available to over 18s in the UK only. Volkswagen Finance, Freepost VWFS. Offer is subject to vehicle availability from participating retailers and may be varied or withdrawn at any time. ***3 years or 30,000 miles (whichever comes soonest), offer is available when purchased through solutions.

We are now pleased to announce the Polo Match with free insurance*, starting from £11,300. In addition our Polo Match comes with the following specification: 

- 'Climatic' air conditioning 
- 15" 'Castille' alloy wheels
- Multi Device Interface (MDI - iPod connectivity)
- Front Fog Lights
- Tinted rear glass
- Multi-function computer

Free insurance*

Retail customers only, vehicles must be registered by 31st December 2011. Offer can be varied or withdrawn at any time. At participating retailers only. For more information on this great offer and to arrange a test drive contact your local participating Volkswagen retailer by calling 0800 333 666. *One years free insurance available from Volkswagen Insurance for drivers over 21, excludes Northern Ireland. Visit www.insurewithvolkswagen.co.uk/polo for full terms and conditions. Volkswagen Insurance is sold, underwritten and administered by Allianz Insurance PLC.

up! is now open for ordering. 

Download the new pricelist here: 

In brief

–      Prices start at £7,995 on the road for Take up! 1.0-litre 60 PS 
–      Retailer cars arrive from late February 2012 
–      On sale from 5 March 2012 
-       Three trim levels: Take up!, Move up! and High up! 
–      up! black and up! white special editions available from             
        launch
–      Three-door models available from launch, five-door models 
        available from July 2012 
–      BlueMotion Technology models exempt from road tax and congestion charge

up! has the potential to dominate its sector
 
There is no doubt that the up! will redefine Volkswagen’s presence in the A00, or city car sector. It will bring new kinds of customers to Volkswagen, increasing our retail market share. The car combines Volkswagen quality and performance with great value: the UK motoring press all agree that it has the potential to lead the city car class.
 
Auto Express said the car’s new engine “is a peach”, its steering “fingertip light, but extremely direct”, and its manual gearchange, “snappy and pleasurable to use."
 
What Car? described it as the “plushest, best looking, roomiest and probably most chic city car in the market...We reckon the up! is going to give the Koreans a tough time and if it's sensibly priced it has the talents to be the best one of all.”
 
Top Gear is of the same mind: “It’s good, the up!…good enough to give the entire city car class a real shake up. You didn’t expect any less, did you?”

Why we’ve kept it simple
 
A simple range structure and a simple choice of options makes buying easy. 

Engines and drivetrain
 
Three petrol engines, all built from a brand new one-litre, three-cylinder drivetrain, offer exceptional efficiency and dynamic performance. The
60 PS BlueMotion Technology is forecast to emit just 97 g/km of CO2, so it’s exempt from both vehicle excise duty (road tax) and London congestion charge.
 
      1.0-litre 60 PS petrol (five-speed manual)
      1.0-litre 60 PS BMT petrol (five-speed manual)
      1.0-litre 75 PS petrol (five-speed manual)

Shift by wire for easy, economical driving
Coming later in 2012, a new automated manual gearbox – a clutchless manual gear shift, known as ‘shift by wire’ – will offer customers improved fuel consumption and more comfortable driving. It’s based on a manual five-speed gearbox, with gears changed by a gearbox control unit using an electrical impulse. The control unit finds the smoothest and most economical change. 

Technology highlights   These specification highlights are unique to up! and class leading in the A00 sector 
 
For a complete list of specification for each of up!’s three trim levels, 

Maps & More 
 It’s called Maps & More because it’s more than just a sat-nav. This portable unit also provides music, Bluetooth connectivity for two phones at a time and coaching on economic driving – all for one competitive price (it’s standard on High up! and the black and white special editions, optional on all other models). It docks conveniently onto a secure point on the dashboard which also serves as a charging point for the device and it can be removed to use as a hand-held sat-nav. It connects to the car's systems, such as rev counter, speedo and fuel economy calculator, so it can show customers how to save fuel by changing their driving style

City Emergency Braking  
  A first for the A00 segment, the City Emergency Braking system uses a laser sensor to detect imminent collisions at speeds of less than 19 mph. Depending on the speed and driving situation, the City Emergency Braking system can reduce accident severity by making automatic brake interventions. The City Emergency Braking system is part of the driver’s assistance pack which is optional on all trims.

up! black and up! white 
Black or white – this is the choice your customers have with the up! black and up! white editions. Both models have special equipment galore as well as some genuine customer benefits. The models are equipped with such features as 16-inch Classic alloy wheels, chrome exterior highlights, rear tinted windows from the B-pillar back, carpet mats front and rear and more besides. up! black and up! white will be available from launch.

Paint colours From launch:   
      Candy White (B4) 
      Tornado Red (G2) 
      Reflex Silver Metallic (8E) 
      Deep Black Pearl (2T) 
      Night Blue Metallic (Z2) 
      Pure White (0Q) up! white models only
 
From week 12 2012 production:
      Light Blue (0U) 
      Dark Silver Metallic (K5)

Personalisation

The success of Mini and Fiat 500 shows that some customers love personalising their cars. High up! customers can choose from five different body-colour dashboards and a variety of seat and door trim panels. Download the matrix below to see which combinations are available.

To celebrate the 35th anniversary of the original hot hatch, Volkswagen has announced the first details of the latest special edition Golf GTI model – the Golf GTI Edition 35. 
 
With an increase in power of 25 PS over the standard version, the Edition 35 develops 235 PS and is the most powerful production Golf GTI to date.
 
In addition to the increase in power, the Edition 35 combines classic GTI design elements with features specially created for this latest anniversary model. The new features include a revised front bumper, lightweight 18-inch alloy wheels, and the return of the golf ball gearknob. The ‘35’ signature appears on the front wings, sill plates and upholstery.
 
This latest anniversary model will make its world debut at the legendary GTI event at Wörthersee in Austria at the beginning of June.
 
The Golf GTI Edition 35 will open for order in the UK later this year. Prices and full UK specification will be announced on Desktop in due course. 

We currently have available two Volkswagen Tiguan Match for sale, click here for full details http://www.whiterose.uk.com/new-cars-in-stock.html