up! is now open for ordering.
Download the new pricelist here:
Download the new pricelist here:
| The New up! Price list |
In brief
– Prices start at £7,995 on the road for Take up! 1.0-litre 60 PS
– Retailer cars arrive from late February 2012
– On sale from 5 March 2012
- Three trim levels: Take up!, Move up! and High up!
– up! black and up! white special editions available from
launch
– Three-door models available from launch, five-door models
available from July 2012
– BlueMotion Technology models exempt from road tax and congestion charge
– Prices start at £7,995 on the road for Take up! 1.0-litre 60 PS
– Retailer cars arrive from late February 2012
– On sale from 5 March 2012
- Three trim levels: Take up!, Move up! and High up!
– up! black and up! white special editions available from
launch
– Three-door models available from launch, five-door models
available from July 2012
– BlueMotion Technology models exempt from road tax and congestion charge
up! has the potential to dominate its sector
There is no doubt that the up! will redefine Volkswagen’s presence in the A00, or city car sector. It will bring new kinds of customers to Volkswagen, increasing our retail market share. The car combines Volkswagen quality and performance with great value: the UK motoring press all agree that it has the potential to lead the city car class.
Auto Express said the car’s new engine “is a peach”, its steering “fingertip light, but extremely direct”, and its manual gearchange, “snappy and pleasurable to use."
What Car? described it as the “plushest, best looking, roomiest and probably most chic city car in the market...We reckon the up! is going to give the Koreans a tough time and if it's sensibly priced it has the talents to be the best one of all.”
Top Gear is of the same mind: “It’s good, the up!…good enough to give the entire city car class a real shake up. You didn’t expect any less, did you?”
Why we’ve kept it simple
A simple range structure and a simple choice of options makes buying easy.
Engines and drivetrain
Three petrol engines, all built from a brand new one-litre, three-cylinder drivetrain, offer exceptional efficiency and dynamic performance. The
60 PS BlueMotion Technology is forecast to emit just 97 g/km of CO2, so it’s exempt from both vehicle excise duty (road tax) and London congestion charge.
1.0-litre 60 PS petrol (five-speed manual)
1.0-litre 60 PS BMT petrol (five-speed manual)
1.0-litre 75 PS petrol (five-speed manual)
Shift by wire for easy, economical driving
Coming later in 2012, a new automated manual gearbox – a clutchless manual gear shift, known as ‘shift by wire’ – will offer customers improved fuel consumption and more comfortable driving. It’s based on a manual five-speed gearbox, with gears changed by a gearbox control unit using an electrical impulse. The control unit finds the smoothest and most economical change.
Coming later in 2012, a new automated manual gearbox – a clutchless manual gear shift, known as ‘shift by wire’ – will offer customers improved fuel consumption and more comfortable driving. It’s based on a manual five-speed gearbox, with gears changed by a gearbox control unit using an electrical impulse. The control unit finds the smoothest and most economical change.
Technology highlights These specification highlights are unique to up! and class leading in the A00 sector
For a complete list of specification for each of up!’s three trim levels,
Maps & More
It’s called Maps & More because it’s more than just a sat-nav. This portable unit also provides music, Bluetooth connectivity for two phones at a time and coaching on economic driving – all for one competitive price (it’s standard on High up! and the black and white special editions, optional on all other models). It docks conveniently onto a secure point on the dashboard which also serves as a charging point for the device and it can be removed to use as a hand-held sat-nav. It connects to the car's systems, such as rev counter, speedo and fuel economy calculator, so it can show customers how to save fuel by changing their driving style
For a complete list of specification for each of up!’s three trim levels,
Maps & More
It’s called Maps & More because it’s more than just a sat-nav. This portable unit also provides music, Bluetooth connectivity for two phones at a time and coaching on economic driving – all for one competitive price (it’s standard on High up! and the black and white special editions, optional on all other models). It docks conveniently onto a secure point on the dashboard which also serves as a charging point for the device and it can be removed to use as a hand-held sat-nav. It connects to the car's systems, such as rev counter, speedo and fuel economy calculator, so it can show customers how to save fuel by changing their driving style
City Emergency Braking
A first for the A00 segment, the City Emergency Braking system uses a laser sensor to detect imminent collisions at speeds of less than 19 mph. Depending on the speed and driving situation, the City Emergency Braking system can reduce accident severity by making automatic brake interventions. The City Emergency Braking system is part of the driver’s assistance pack which is optional on all trims.
A first for the A00 segment, the City Emergency Braking system uses a laser sensor to detect imminent collisions at speeds of less than 19 mph. Depending on the speed and driving situation, the City Emergency Braking system can reduce accident severity by making automatic brake interventions. The City Emergency Braking system is part of the driver’s assistance pack which is optional on all trims.
up! black and up! white
Black or white – this is the choice your customers have with the up! black and up! white editions. Both models have special equipment galore as well as some genuine customer benefits. The models are equipped with such features as 16-inch Classic alloy wheels, chrome exterior highlights, rear tinted windows from the B-pillar back, carpet mats front and rear and more besides. up! black and up! white will be available from launch.
Black or white – this is the choice your customers have with the up! black and up! white editions. Both models have special equipment galore as well as some genuine customer benefits. The models are equipped with such features as 16-inch Classic alloy wheels, chrome exterior highlights, rear tinted windows from the B-pillar back, carpet mats front and rear and more besides. up! black and up! white will be available from launch.
Paint colours From launch:
Candy White (B4)
Tornado Red (G2)
Reflex Silver Metallic (8E)
Deep Black Pearl (2T)
Night Blue Metallic (Z2)
Pure White (0Q) up! white models only
From week 12 2012 production:
Light Blue (0U)
Dark Silver Metallic (K5)
Candy White (B4)
Tornado Red (G2)
Reflex Silver Metallic (8E)
Deep Black Pearl (2T)
Night Blue Metallic (Z2)
Pure White (0Q) up! white models only
From week 12 2012 production:
Light Blue (0U)
Dark Silver Metallic (K5)
Personalisation
The success of Mini and Fiat 500 shows that some customers love personalising their cars. High up! customers can choose from five different body-colour dashboards and a variety of seat and door trim panels. Download the matrix below to see which combinations are available.
| up_uk_colour_matrix_140911.xls |
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